In 1998, when the founder, Brian Baer, saw his friend’s family dog digging and wreaking havoc in their flowerbeds, he set out to help. Brian worked to create a safe, effective and all-natural animal repellent and that is how Zone No Holes! began.

Years later (2017), the mission evolved to helping those suffering from insect-borne diseases. Brian had to create a formulation that 1) worked better, 2) was safer and 3) was pleasant to use. Existing offerings such as DEET and all-natural ingredients did not satisfy his three criteria. This spurned the formation of Baer Enterprises, Zone Repellents and eventually the Zone Protects brand.

Today, Baer Enterprises manufactures multiple brands in multiple markets